Slepičí polévka pro duši |
Chicken Soup for the Soul A friend of ours was walking along a deserted beach in Mexico at sunset. Suddenly he saw a figure in the distance. As he got closer, he realized it was a native who was bending down every now and then, picking something up from the ground and throwing it into the water. And so on and so forth. As our friend got closer, he saw that the man was picking up starfish that had washed up on the beach and throwing them back into the water one by one. Our friend looked at him in confusion. Then he walked up to him and asked, “Good evening, friend. What are you doing here?” “I’m throwing these starfish back into the sea. See? It’s low tide and they’re stuck on the shore. If I don’t throw them back, they’ll get scared.” “Okay,” says the friend, “but there must be thousands of starfish on this beach. You can’t possibly pick them all up. There are just too many. And do you know that this probably happens on hundreds of beaches all along the coast? Don’t you think it won’t make a difference?” The native smiled, bent down, and picked up another starfish from the sand. As he threw it into the sea, he replied, “I changed it for this one!” Jack Canfield and Mark V. Hansen |
Corporate responsibility
Corporate social responsibility can lead to development cooperation that improves lives.


